Bus Shelter ads can be placed in areas where other out-of-home advertising formats may be restricted. It may seem obvious, but reaching a large number of consumers with advertising is critical to the success of a campaign: only consumers exposed to an ad can be influenced. Buses give your audience the opportunity to see your message time and time again. Those factors which draw and hold consumer attention to exterior bus advertising are advertisements which are colorful, interesting and have some feature which makes it noticeably different from other advertisements. Also called as advertising on transport, Transit Advertising is advertisement placed on or in any mode of transport – from buses to taxis, trains, trams, and subways. Bus advertising is an amazing opportunity to build awareness of your company, no matter how big or small. The format delivers a low cost of entry that is friendly to local groups and small businesses, but the sheer breadth of exposure makes these ads attractive to large brands as well. You remember outdoor advertising, don't you? Advertisements at bus stops deliver twenty-four hour a day performance. Bus advertising is a great way to market your products and services, as many road users and pedestrians will see the adverts when passing a bus, bus-stop or bus-shelter. They work for you 24 Hours a day, 7 days a week. Clear Channel is in the midst of a drive to fit 600 digital bus shelter screens in the nation’s largest cities and towns. Talk to a sales rep to learn some of the creative ways that you can use bus advertising to reach your desired audience. The cost effectiveness of bus bench advertising is at the top of the pro column. The format delivers a low cost of entry that is friendly to local groups and small businesses, but the sheer breadth of exposure makes these ads attractive to large brands as well. With “proof of play” tracking becoming standard, it’s even getting easier to measure the impact of bus stop ads precisely. (In fact, many ads are actually more visible at night than during the day.) But we love getting to play with the latest and greatest ad technology, too. When we’re trying to get the most out of our promotional budgets, we love to find a format that delivers effective low-cost advertising. It provides very high levels of rare broadcast cover and with 95% pedestrian impacts makes it ideal for retail; the high street and right time, right place prompt to purchase. That’s what you need to know about your advertising campaign to decide whether your ad spend is delivering the results you want. In fact, some businesses also prefer to make use of LC… These ads are more personal than billboards, speak to a captive audience, and offer one of the best chances to foster interaction between audience and digital ad. 2015 saw nearly 5 billion individual passenger journeys in England alone. Rears & Super Rears. Go Media has an exclusive contract with the Auckland SkyBus. Bus advertising effectiveness includes the great visibility afforded by low public bus ads … Buses go where people go – where they live, shop, work and play – and so does the advertising on buses. Exterior bus advertising was found to be more effective if consumers were highly involved with the products/services being advertised, and if consumers had positive attitudes towards advertising in general. There is no uncertainty about geographically targeting specific groups; you know that everyone who sees a bus stop ad lives, works, or commutes in the immediate area. the effectiveness of internet advertising on consumer behaviour: the case of university of nairobi students by george otieno osewe a research project submitted in partial fulfillment of the requirements for the award of the degree of master of business administration school of business-university of People also read lists articles that other readers of this article have read. Outdoor advertising for local businesses For any small firm with a local clientele, outdoor advertising using posters and advertising hoardings lets you spread the word about your business to local people. Also called as advertising on transport, Transit Advertising is advertisement placed on or in any mode of transport – from buses to taxis, trains, trams, and subways. Compared to US consumers, Hong Kong people are generally less opposed to tobacco and liquor advertising on the exterior of buses, although there is still considerable opposition. This also study examined 863 recent cross-media campaigns across all verticals and measured the volume of impressions for each of them, as well as the reach achieved with those impressions. © 2012-2021 The Startup Magazine, Beginner Finance: Features of Starter Checking Accounts, Using Vector Graphics to Create the Best-Looking Feather Flags. However, if, Big data is any data set that is too large to process using your usual Excel spreadsheet or text processor, The Startup Magazine is an online business magazine with an editorial focus on resources and inspiration for startups and entrepreneurs. *AC Nielsen Study 2010/2011. How can you utilise Raspberry Pi for your business, How to Get Started with Creating Good Company Culture, 5 Ways to Make Your Next Business Trip More Fun. (1999). Though bus stop ads have been with us for quite a while, they are far from outdated. Will Global Tech Giants Destroy Israel’s Startup Scene? Registered in England & Wales No. This format is pavement-facing and positioned high up on the bus so it can always be seen above clutter. 33-50. Advertisements at bus stops deliver twenty-four hour a day performance. 5 Howick Place | London | SW1P 1WG. A well-conceived advertising programme is an integral part of the firm’s overall marketing strategy. Although many people overlook it today, the bus stop advertising actually offers a great compromise between these two desirable values. Therefore, it is obligatory on the part of the management to know whether the campaign has really attained its advertising objectives, and whether its advertisements are as good as those of its competitors.A number of alternative procedures are available for the evaluation of the effectiveness of advertisements, of which the three important ones are: 1. Exposure Consumers are exposed to your brand message for extended periods of time when riding on buses and sitting at shelters. Bus Advertising Transit advertising space is unavoidable to commuters and residents in major metro areas. For example, a fish and chip shop could advertise at a nearby bus stop, or a small taxi firm could advertise at a train station. Bus Shelter Advertising Offers Great Visibility. In fact, digital signage works exceptionally well in this venue. As a bonus, bus stop ads are easy to customise for different regions to make them more relevant. Book a bus campaign, it’s a no brainer! the percentage of the total population that sees the ad within a particular time frame) for very affordable prices. Transit advertising--placement of print ads on buses and other vehicles and in bus shelters and train stations--is an important medium for reaching … Find Out More North Island Auckland Skybus. This might seem like an overly harsh assessment, but it is When compared to other kinds of advertising, the cost per ad is actually pennies on the dollar. Bus Frames. Data were collected using personal interviews with more than 100 Hong Kong people over a period of five days. Not surprisingly, given that the target respondents were waiting at bus stops, exposure to exterior bus advertisements is relatively high. They come with always-on lighting so that their visibility is never compromised. People passing by on a regular basis are bound to notice your ad. And when I say "outdoor advertising," I'm not talking about the ads on bus stops or even on the sides of buses, for that matter. Cited by lists all citing articles based on Crossref citations.Articles with the Crossref icon will open in a new tab. Advertising Effectiveness By Jerry W. Thomas The advertising industry, as a whole, has the poorest quality-assurance systems and turns out the most inconsistent product (their ads and commercials) of any industry in the world. Advertising at bus stops is a great way to target a local audience. Are you, Although being a marketer takes a lot of determination and dedication, some tools make their lives a lot easier. Nationwide campaigns that use bus stop advertising deliver excellent reach (i.e. Bus shelter advertising is highly scalable. Best Bus Outdoor ads are a suitable solution when you want to increase awareness about your business or specific product or service to a wide network of the audience but the effectiveness of these ads depends on having a flexible Advertising budget and the ability to produce quality content for your campaign to grab the targeted audience attention. Register to receive personalised research and resources by email, The Effectiveness of Exterior Bus Advertising in Hong Kong, Department of Marketing , Hong Kong Baptist University , Kowloon Tong, Hong Kong, China, /doi/pdf/10.1300/J046v11n03_03?needAccess=true, Journal of International Consumer Marketing. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. Most other media with comparable reach statistics (e.g TV ads) are far more expensive. Transit advertising can be either in the form of graphics, simple text or other visual information. They compete very well with the ads found in the toniest magazines, and no brand would be ashamed to be associated with bus stop ads. In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Advertising effectiveness can be defined as the extent to which advertising generates a certain desired effect. 3099067 Just make sure to buy enough locations and ad time to make a difference. By closing this message, you are consenting to our use of cookies. Transit advertising media have been analysed for taxi advertising [4], marketing in subway train stations [25] and airport advertising [22]. Information, For many users, the ubiquitous and powerful Raspberry Pi computer has helped to develop some fantastic personal computers. Second, once the advertising goes on air, sales response (a potential feedback loop) is a notoriously poor indicator of advertising effectiveness because there is always so much “noise” in sales data such as competitive activity, out-of-stocks, weather, economic trends, promotional influences, pricing variation, etc. All in all, this translates into an ad format that never quits. We cover a wide range of transit options including bus, tram, and rail media. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages.Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise. Affordability – The cost-effectiveness of your bus bench advertising campaign will be right at the top of the column labeled pros. Bus Shelters put your ad in front of consumers at eye-level – you’ll have their undivided attention while they wait for the bus or walk down the street. Feb 13, 2014 - Explore Taylor Longly's board "Bus advertising " on Pinterest. Longer exposure increases consumer familiarity with your brand’s message. to a Mobile Posting bus ad displays on the outside and inside of city bus lines -- or on bus shelter advertising displays -- produces high impressions at a low CPM. Properly-placed bus stop adverts will be able to capture attention from passing traffic. The research covers a preliminary examination of the effectiveness of the advertisements (for a range of products and services) on the buses of Hong Kong's leading bus company.
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